Real people, real expertise, real accountability. Here's who you'll be working with.
Greg has spent nearly two decades building and running businesses across multiple industries, including B2B services, B2C retail, manufacturing, catering, international trade, and consultancy. He's been on the other side of the table more times than he can count, dealing with the exact problems that As Good as Done now solves for its clients.
He founded his first digital marketing agency in Dubai over 10 years ago, where he saw first-hand that small and medium businesses all suffered from the same core issues: they didn't have the time, the knowledge, or the inclination to handle their digital needs properly, and the agencies that could help them charged far too much.
That insight eventually became As Good as Done: a way to deliver agency-quality digital work to businesses that need it, at a price that actually makes sense.
Greg oversees every client engagement and personally reviews the advisory panel's recommendations to ensure quality and value on every project.
View LinkedIn profileThe people who deliver your projects day to day.
Full-stack developer with 12 years of experience across web applications, e-commerce platforms, and system integrations. Previously senior developer at a London-based agency working with clients from startups to FTSE 250 companies. Specialises in WordPress, Webflow, Shopify, and custom web applications.
James leads all technical delivery and is responsible for code quality, testing, and technical architecture across every project.
View LinkedIn profileYour main point of contact. Sophie has 8 years of client services experience, having previously managed accounts at digital agencies in Manchester and London. She translates between "what you need" and "what the technical team delivers", making sure nothing gets lost in translation.
Sophie manages all client communications, project timelines, and ensures every deliverable meets the agreed scope before it reaches you.
View LinkedIn profileSenior specialists who review and advise on every project. They don't do the day-to-day work, but they make sure it's done right.
Former Head of SEO at a top-20 UK digital agency. 15 years of experience in search strategy, technical SEO, and local search for businesses ranging from local trades to national retailers. Now focused on AI search visibility, helping businesses appear in AI-generated answers, ChatGPT, Google AI Overviews, and LLM-driven search. Holds a PhD in Information Retrieval from the University of Sheffield.
Specialist in business process automation and CRM implementation with 10 years of experience. Previously a Solutions Architect at Salesforce partner consultancy. Has designed and deployed CRM systems for over 200 SMEs across the UK and Europe, with particular expertise in HubSpot, Pipedrive, and Zoho ecosystems.
User experience designer with 11 years in the industry. Previously Design Lead at a Shoreditch agency working with brands like Deliveroo, Monzo, and several high-street retailers. Specialises in conversion-focused design, accessibility, and mobile-first experiences for small business websites.
E-commerce strategist with 13 years of experience, including 5 years as Head of Digital at a mid-sized online retailer turning over £8M annually. Expert in Shopify, WooCommerce, conversion rate optimisation, and analytics. Helps As Good as Done clients make data-driven decisions about their online presence.
Content strategist with 12 years of experience across B2B and B2C. Previously Content Director at a Manchester-based inbound marketing agency, where she built content programmes that drove measurable lead generation for over 80 SME clients. Specialises in blog strategy, email marketing, lead magnets, and brand voice development.
Performance marketing specialist with 10 years managing ad spend across Google Ads, Meta Ads, LinkedIn, and Microsoft Advertising. Previously ran the PPC division at a Leeds agency, managing budgets from £500/month local campaigns to £50K/month national accounts. Known for getting strong returns from modest budgets, which is exactly what SMEs need.
Social media strategist with 9 years of experience helping businesses build genuine audiences organically. Previously Social Media Manager at a Birmingham creative agency, where she grew client accounts across Instagram, Facebook, LinkedIn, and TikTok. Specialises in content calendars, community management, and social strategy for businesses that don't have time to post every day.
Chartered accountant with 16 years of experience, the last 8 spent helping SMEs transition from spreadsheets and shoeboxes to proper cloud accounting. Previously a Senior Manager at a mid-tier accountancy firm before setting up her own practice focused on small business finance systems. Expert in Xero, QuickBooks, and FreeAgent, with deep knowledge of payroll, VAT, and Making Tax Digital compliance.
HR consultant with 14 years of experience across SMEs and mid-sized businesses. Previously Head of People at a 200-person tech company, where he built all HR systems from scratch. Specialises in helping small businesses set up proper people processes without the overhead of a full HR department - onboarding, contracts, handbooks, absence management, and choosing the right HR platform.
Commercial solicitor with 12 years of experience advising small and medium businesses on contracts, compliance, and regulatory requirements. Previously at a City firm before moving to a boutique practice focused exclusively on SMEs. Covers terms and conditions, service agreements, GDPR compliance, consumer rights, and industry-specific regulations. Helps As Good as Done ensure every client project meets legal and regulatory standards.
Operations consultant with 11 years of experience helping businesses streamline how they work. Previously Operations Director at a logistics company with 150 staff, where he implemented project management, scheduling, inventory, and workflow systems that cut admin time by 40%. Specialises in choosing the right tools for the job, connecting systems together, and building processes that actually get followed.
Your data security is a legal requirement, not an afterthought. Our Data Protection Officer oversees all data handling practices.
Natasha is a certified Data Protection Practitioner (GDPR) with 9 years of experience in information governance and compliance. She previously served as DPO for a managed IT services provider handling data for over 300 SME clients.
Natasha is responsible for ensuring As Good as Done's full compliance with UK GDPR and the Data Protection Act 2018. She oversees all Data Processing Agreements, manages data retention policies, conducts regular compliance audits, and is the first point of contact for any data-related concerns.
If you have any questions about how we handle your data, Natasha can be reached at dpo@asgoodasdone.co.uk
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